With their Star Wars line of action figure toys, Kenner changed the way in which action figures are made and marketed once and for all. For one thing, the figures were small in scale, averaging out at a mere 3.75 inches in height. Not only did this mean that they were inexpensive enough for kids to "collect them all," it allowed Kenner to build a line of accessories around them that was simply tremendous in its scope. With the figures being so small, a whole range of scaled vehicles and play environments could made to accompany them, something that had always been problematic with larger format toys, such as the 12 inch GI. Joe.

Beginning in late 1977 with the Early Bird Certificate Package and ending with the Power of the Force, Droids and Ewoks product lines of 1985, Kenner's association with Star Wars action figures spanned a full 8 years. Well over 100 figures were released individually. And, of course, the toys were there to accompany them-- everything from large-scale vehicles and playsets to smaller accessories, fabulous creatures and a whole host of storage cases.

For kids who were into Star Wars (and most were), it was a great time-- Kenner had allowed them to recreate virtually every scene from their favorite movies. Moreover, there was always something new for them to get for the holidays, or for birthday parties, or simply on those occasions when their mothers took them to the local department store and caved in to the constant pleading for a new mini-rig, vehicle or playset-- that toy without which that next adventure could not be staged. One of Kenner's slogans was "Kenner is Fun." A lot of people who grew up as parts of the "Star Wars Generation" will confirm it was the truth.

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